NFL looking to up Verizon’s $1B streaming deal

“The [NFL] wants to tie [Thursday streaming rights] to an extension of Verizon’s NFL sponsorship and its $1 billion exclusive lock on mobile,” said a source close to talks, adding that Verizon wants to renew the deal but has been pushing back on price. Part of the deal would include a renewal of its NFL sponsorship, too. It is not known how much more Commissioner Roger Goodell wants from Verizon coffers, but CBS and NBC recently agreed to pay $45 million per game, an increase for CBS of $7.5 million to share the broadcast TV rights to Thursday games. CBS had them exclusively this past season. – Claire Atkinson, New York Post
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