CBS CEO Les Moonves says talks with Apple about streaming TV have stopped

Just because Apple isn’t in talks with networks doesn’t mean the company has abandoned its plans for streaming, but it may have modified them. Last month rumors surfaced that the company was talking to Hollywood creatives about pursuing licensing deals for original content, […] For CBS, lack of forward progress with Apple doesn’t mean the company isn’t pursuing streaming itself. Moonves says streaming is “very important” to the company’s future, as its streaming efforts with the Super Bowl recently showed. The event broke streaming records for the company, pulling in 3.96 million viewers. By contrast, NBC only saw 1.2 million viewers watch via streaming last year. – Kristofer Wouk, Digital Trends