Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music

The real answer is more modest: Apple has already been financing video content it uses to market Apple Music — “to extend Apple Music,” in the words of an insider. And it’s doing that with the Dre show. Full stop. That’s much less exciting than “Apple Is Getting Into TV,” but it’s more accurate. For an even more accurate, and much more boring headline, let’s use Twitter user @eric_analytics’ phrase: “Apple Is Getting Into Content Marketing.” – Peter Kafka, Re/code