Amazon Makes New TV Show Available Without Prime, With Ads

Amazon’s streaming video programming is just another way for the company to entice customers to sign up for Prime memberships, right? Who can resist free 2-day shipping and Alpha House? Yet the company’s new reality show, a fashion design competition called The Fashion Fund, is available to stream for free with ads as long as you have an Amazon account. Oh, and by the way, you can buy the finalists’ collections on Amazon. – Laura Northrup, Consumerist