Paul Verna, senior analyst for eMarketer, said that for a market to emerge that can be more diverse than just giants like Netflix and Hulu, prices will have to come down. “The more of these subscriptions services that are out there, the harder it is for any of them to rise above the noise,” Verna said. “So when people look at that option to cut the cord, a lot of times once they start figuring out exactly what they want for content, they find that they’re not necessarily really saving a lot or any money.” – Jason Abbruzzese & Saba Hamedy, Mashable

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