Roku’s Secret Weapon & Why Roku Gets New Content First

That secret weapon is ads. Roku is the leader in ad streaming on a set-top box. No one sells more pre-roll ads on your TV than Roku does for its set-top box, and in 2014 Roku sold more pre-roll ads for its streaming box than pre-roll ads on video sold on smartphones. Roku says they saw a 236% growth in online video ad sales in 2014 over 2013, and they are continuing to see strong growth in 2015. – Cord Cutters News