Streaming delays are mentally taxing for smartphone users

photo: Business Standard

Streaming delays are mentally taxing for smartphone users who are working under time constraints, the Mobile World Congress edition of the Ericsson Mobility Report reveals. Conversely a delay-free experience triggers a positive emotional response and increases brand engagement for mobile operators. […] Six-second delays to video streaming caused stress levels to increase by a third. To put that in context, the stress incurred is equivalent to the anxiety of taking a math test or watching a horror movie alone, and greater than the stress experienced by standing at the edge of a virtual cliff. – Business Standard