Why Facebook Wants NFL’s Thursday Night Football Live Games

But there’s a catch with the OTT rights the NFL is offering: Mobile is off the table, because Verizon Wireless has those locked up for at least one more year. Distributors will have rights for Web, connected-TV and tablet devices. For Facebook, that would reduce the value of those rights, given its heavy mobile focus — the company generated 80% of its ad revenue for the fourth quarter of 2015. – Todd Spangler, Variety