Ad nauseam: Inside streaming video’s repetitive ad problem

Repetitive ads aren’t as big of a problem for traditional TV because it’s a much more manageable system. TV networks work with a single linear feed, which means they can program every ad ahead of time. Moreover, those networks have huge sales teams and scads of potential advertising partners, and every year they form a big huddle to figure out where those ads will go. […] Online video is more complicated. Streaming services usually aren’t dealing with a single scheduled programming feed, but rather a countless number of on-demand streams. The challenge, then, is to fit advertisements into commercial breaks as they become available. – Jared Newman, TechHive