AT&T Inc. Threatens Netflix With 3 New Streaming Strategies

AT&T’s entry into the streaming video market could hurt streaming leader Netflix in several ways. First, AT&T’s pay TV bundles feature live content and optional add-ons like HBO and its exclusive NFL Sunday Ticket Package — all features that Netflix lacks. AT&T hasn’t priced the packages yet, but it has stated that they’re aimed at consumers who want more content from streaming services but feel that traditional cable packages are too expensive. AT&T can leverage its position as a leading ISP and wireless carrier to add its new streaming packages to broadband and wireless bundles, which might win over cord-cutters. – Leo Sun, The Motley Fool