31% of Netflix viewers use family account

Around 31% of all Netflix users watch using a paid subscription from family members or friends, according to s survey by research firm Survata. Especially young viewers are using someone else’s subscription: 69% of people aged 13 to 17 use someone else’s account, and 50% of 18 to 24-year-olds. – Robert Briel, Broadband TV News http://ift.tt/1Xv9qzu