In a statement released this morning, the National Association of Theatre Owners (aka “The other NATO”) acknowledge that some high-profile Hollywood directors — Steven Spielberg, Ron Howard, JJ Abrams, among them — have publicly spoken in favor of the Screening Room and stated how it could actually be a boon to theater owners. […] the NATO letter effectively tells these pro-Screening Room directors to stick to shouting “Action!” and leave the theater-running business to them. – Chris Morran, Consumerist http://ift.tt/1ROrpwH