Redbox Plans to Launch New Streaming Service ‘Redbox Digital’ (Exclusive)
The service would also plug into Redbox’s existing loyalty program, allowing consumers to earn points with every digital rental or purchase. There are plans to integrate the service directly into Redbox’s mobile apps, and extend support to TV-connected platforms like Chromecast and Roku. Redbox’s plans for a new digital storefront come at a critical time for the company. Redbox’s revenue was down 17 percent last quarter. Rentals declined to $587.6 million in 2015, down from a high of $772.9 million in 2013. For this year, parent company Outerwall expects another DVD rental decline of 15 to 20 percent. – Janko Roettgers, Variety http://ift.tt/1UfYNCN
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