Today, the company is making it possible for viewers to rent or buy films and series directly from their TV sets for the first time. This is feature is arriving through an updated Roku application, which now introduces over 30,000 titles that can be paid for, then streamed instantly. […] For Vimeo’s creator community, the addition of a purchasing option on the Roku platform means they’ll be able to put their content in front of a wider audience than before – the “millions” of users who stream video to their Roku, the company noted this morning. – Sarah Perez, TechCrunch

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