Teens Don’t Mind Digital Ads, But Branded Content Is Much Preferred To Pre-Rolls: Study

photo: Tubefilter

According to the fourth annual Acumen Report conducted by Defy Media […], 85% of respondents aged 13 to 24 sited YouTube as their go-to video service, followed by Netflix (66%), television (62%), and Facebook (53%). […] The Acumen Report also provides an interesting glimpse into why young people are so compelled by digital video. Beyond being a boredom killer — the most popularly reported reason — 61% said they turned to video as a stress reliever, 44% are using the medium to lull themselves to sleep at night, and 58% said it’s about family together time. – Geoff Weiss, Tubefilter