Networks Challenge Netflix With New Binge-Streaming Strategy
Ad-supported NBC and TNT can draw a straight line from bad ratings to low revenue; premium networks such as Showtime and Starz, not so much. Dependent on subscriber dollars only, the premium nets are emulating the streaming services in more than just scheduling strategy. In December, Starz announced a deal that allows Amazon Prime customers to subscribe to the network without a cable subscription. Showtime has similar deals with Amazon and Hulu. It makes sense for the premium cablers to deliver product to a growing base of paying customers, digital or otherwise. – Daniel Holloway, Variety
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