Study: Gamers Big Into Live Gameplay Streaming

Of those who stream, 46% do so weekly and 18% will do it at least once a day. Among all those who stream gaming content, the average session comes out to almost three hours. “[Live gaming] may have seemed like a niche phenomenon in the past, but it has clearly taken off with strong activity and engagement with consumers,” said Liam Callahan, industry analyst for The NPD Group. – Chris Tribbey, Broadcasting & Cable Magazine via Multichannel News