You probably don’t realize Netflix is about to get more expensive

Next month, all grandfathered customers will be moved up to the $9.99 plan. Analysts at UBS have estimated that this change will affect about 37% of US subscribers, or 17 million people. And most of those 17 million subscribers aren’t aware of the upcoming changes, according to research by JP Morgan. JP Morgan recently ran a survey of Netflix users, and about 80% of those who will be “un-grandfathered” in May didn’t know the price hike was coming. – Nathan McAlone,Tech Insider