Enders Analysis says the 37% growth takes the subscription service to 5.2 million subscribers, and ahead of the 1.3 million VOD-enabled homes added by fixed-line telcos Sky (including NOW TV), Virgin Media, BT (Telecom) and TalkTalk. SVOD homes overlap with pay-TV accounts, and are topping up content for family members, not cord-cutting. – Julian Clover, Broadband TV News

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