The Good, The Bad, And The Fake: The Rise Of YouTube’s Prank Video Genre

These impressive digital box office metrics should come as no surprise. In 2013, YouTube initially remarked the rise of prank videos, noting that the top 10 creators in the space — including many of the aforementioned channels — had clocked roughly 3.5 billion views. And according to analytics firm Tubular Labs, overall prank videos accounted for 17.7 billion views in 2015. The fact that these videos are shorter in length, emotionally visceral, and transcend language barriers has increased their shareability and propensity to go viral. – Geoff Weiss, Tubefilter