Consumers spend 42% of TV time with OTT

New research from Adobe and [The Diffusion Group] shows that consumers now spend 42% of TV time with OTT services. […] 65% of this OTT time on the home TV screen is spent watching subscription video-on-demand (SVOD), 30% is spent watching free streaming services (also known as FVOD), and 5% is spent watching transactional streaming services (also known as TVOD). – Broadband TV News