Google Says YouTube Ads Deliver Better Return On Investment Than Their TV Counterparts

photo: Tubefilter

The tech giant shared a study that examined 56 brands and determined that, in 77% of cases, YouTube advertising delivered a higher return on investment (ROI) than TV advertising. The brands measured in the study come from six different industry types. Google measured advertisements across eight European countries (the results were presented during Advertising Week Europe) between 2013 and 2016. In the end, it concluded that the majority of brands saw a bigger sales boost from their digital spend when compared to similar activity on TV. – Sam Gutelle, Tubefilter