Fullscreen’s SVOD Service Is Live And Wants To Be MTV For The Social Generation

At launch, fullscreen’s library includes original programs, such as Electra Woman and Dyna Girl (starring YouTube standouts Hannah Hart and Grace Helbig) and Zall Good (starring Alexis G. Zall), as well as a lineup of licensed films, TV shows, and web series. As with other SVOD services like Netflix, fullscreen will recommend specific titles in its library depending on the mood and browsing history of individual users. […] however, that if they want to sell enough $4.99-per-month subscriptions to make fullscreen viable, they need to do something different from the other SVOD services. That’s where the MTV feel comes in. Just as the VJs of old-school Music Television injected personality into the channel’s programming and strung together individual videos with creative bumps, fullscreen will offer a host of features that aim to make the service itself into a draw. – Sam Gutelle, Tubefilter