The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video — and keep in mind a ton of that is music. YouTube’s new Bumpers don’t replace other ad formats; it’s just being added as another choice. – Chris Welch, The Verge

(Full Story:http://ift.tt/1SxF8sP)