YouTube will soon roll out six-second ads that you can’t skip
The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video — and keep in mind a ton of that is music. YouTube’s new Bumpers don’t replace other ad formats; it’s just being added as another choice. – Chris Welch, The Verge
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