For the first time ever, NBC is sharing Olympic footage

During the Games, Snapchat will have a dedicated Discover channel set up for the event in Rio De Janeiro. Game highlights and behind-the-scenes content will be curated by Buzzfeed and available through the channel for two weeks. […] Comcast paid $1.23 billion for Olympic broadcast rights, and the Snapchat deal is only covered in the U.S. The mobile video sharing app did not pay for access, but will share revenues from ads paired with the Snapped content, which NBC will be selling. Buzzfeed’s curated content won’t be exclusive to Snapchat. – Albert Khoury , Digital Trends