How piracy actually helps Hulu make a lot of great decisions

While Hulu looks at more traditional variables, like Nielsen ratings, [Hulu’s head of content acquisitions Lisa Holme] also points out one important variable you might not expect: piracy. […] Holme says that piracy is a valuable variable because it measures how committed a certain segment of fans are to a show. “They are passionate enough about it to break the law,” she continues, even if they are not in much danger of getting in trouble. When people care so much about content that they will go out of their way to pirate it, it means they’ll pay to stream it if there’s an easy way, Holme says. – Nathan McAlone, Business Insider