SoundCloud is stepping up its streaming fight to take on Spotify, Apple

SoundCloud also announced that it’s free service will be supported by a number of different advertising features, including audio ads, in-stream native ads, promoted profiles, creator partnerships “and more”, according to a press release. “The introduction of advertising will ensure listeners can continue to experience SoundCloud for free, as well as offer creators the opportunity to be paid for the work that they share. SoundCloud Go subscribers will be able to opt out of these ads, enjoying uninterrupted listening as part of the service,” the company said. – Arjun Kharpal, CNBC