Streaming video becomes the new normal

[A]ccording to Hub Entertainment Research’s annual What’s TV Worth study. There is a substantial jump in SVOD subscribers: In 2015, 47% subscribed to an online streaming service. That number is now 68%, up 21 points in just one year. All SVOD platforms show strong growth: Netflix is still the dominant player, with by far the most subscribers, and up significantly from last year. But Amazon and Hulu are growing even faster (up 59% and 60% from last year, respectively). There is a greater use of multiple SVOD services: 37% of consumers have two or more SVOD subscriptions, double the percentage in 2015 (19%). – Robert Briel, Broadband TV News