Netflix Knows Which Pictures You’ll Click On–And Why

A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone’s interest and convince a viewer it’s worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service. – Elizabeth Segran, Fast Company http://ift.tt/1TiPT1m