Vimeo Adds Cheddar to Streaming Mix

Vimeo said the deal gives Cheddar, a service that costs $6.99 per month that targets millennial audiences, access to a platform with 280 million monthly users. The recently-launched Cheddar service broadcasts from the floor of the New York Stock Exchange trading floor and NASDAQ Marketsite. The Vimeo-powered offering is available at or, or any device with the Vimeo app. Cheddar is also slated to launch its own dedicated iOS, tvOS, and Roku apps within about 90 days. – Jeff Baumgartner, Multichannel News