Analyst: The Top 1% Of All YouTube Videos Account For 93% Of The Platform’s 39 Trillion Views

Despite its massive reach, however, viewership tends to be intensely concentrated. For instance, the top 1% of YouTube channels have accounted for 93% of all the platform’s views since its inception. This statistic would seem to indicate that YouTube is wise to be investing in its top creators, such as with marketing campaigns spotlighting popular channels and funding original content. At the same time, however, the platform is so sweeping that “YouTube’s scale protects Google and limits the value of any single content creator, channel or multi-channel network operator,” [Carlos Kirjner, Alliance Bernstein] says. – Geoff Weiss, Tubefilter