Streaming Services Signal the Downfall of DVDs in the UK

photo: eMarketer

May 2016 data from Strategy Analytics illustrated just how far—and how quickly—the market for DVDs has fallen in the UK. According to the research, DVDs (either rented or bought) accounted for 75% of the home video market in 2011. By 2016, that proportion had dropped to 40%, and the company predicted that this would slump even further, to just 13% by 2021. – eMarketer