Right now, at $9.99 a month, streaming platforms are marketed toward music aficionados. “Only about 10% of music buyers spend $10 or more a month on music (across all recorded music formats) and most of those have already been converted to subscriptions,” Mark Mulligan wrote on the Music Industry blog in January 2015. Maybe people won’t pay $9.99 because it just seems like too much. After all, spending $120 a year on a streaming service is something only people who have money and also really like music can afford to do. – Kelsey McKinney, Fusion

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