Sports rights could make live streaming packages like Hulu more appealing

Networks and streaming providers like Hulu would have to negotiate those rights, but viewers are more likely to pay a premium for channels with live rights to sporting events and can thus charge fees to make such arrangements agreeable for all involved. The interactive components that could potentially be available would surely take some time to develop and might not be offered initially. But that would surely create incentive for broadcast and cable networks with live sports programming to provide such features as quickly as possible, helping to create further demand for their product. – Ian Casselberry, Awful Announcing