How Prince and Bowie started streaming music services

Case in point: When members complained about heavy traffic on the [NPG Music Club], which limited their access, Prince lowered the price from $7.75/month ($100/year) to $2.50/month ($25 for a lifetime membership). In 2006, The Webby Awards’s acknowledged the strong community Prince had built with a lifetime achievement award, saying: “Prince’s leadership online has transformed the entertainment industry and reshaped the relationship between artist and fan.” – Tien Tzuo, TechCrunch