Music consumption in 2015 increased 12.9 per cent including streaming of music videos, [British Phonographic Industry] numbers show, but income from sales and streaming fell 0.9 per cent to £688 million. Ad-supported streaming platforms, of which YouTube is the main one, contributed only 4 per cent, or £24.4 million, of total United Kingdom record industry revenues even though they have grown 88 per cent year-on-year to make up a fifth of all streamed music. – Hazel Sheffield, The Independent

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