Currently European TV broadcasters invest around 20% of their revenues in original content, compared to less than 1% for on demand providers. The Commission wants TV broadcasters to continue to dedicate at least half of viewing time to European works and will oblige on-demand providers to ensure at least 20% share of European content in their catalogues. At the same time the new Directive clarifies rules that allow member states to ask on demand services available in their country to contribute financially to Europeans works. – Julian Clover, Broadband TV News

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