Study: Video Streaming Is “Approaching Saturation”

The group predicts that in 2017 the growth will fall to $1.04 billion, the year after that it will shrink to $1.03 billion, the next year it will fall to $960 million, and so on. Within five years, annual domestic growth will fall below 8 percent, making international expansion imperative for services looking for faster growth. Nearly 60 percent of U.S. broadband households subscribe to a video streaming service already, and Strategy Analytics figures full market saturation is at 85 percent. – Paul Bond, The Hollywood Reporter