Streaming Growth Hits Its High Point

U.S. consumers will spend $6.62 billion on videos-treaming services such as Netflix, Amazon Prime and Hulu in 2016, the study said. Though that’s a $1.19 billion (22%) increase compared to 2015, it also marks the first time that the amount spent on those services will be lower than the previous year’s increase of $1.21 billion. “It shows that, whilst actual market saturation is a few years off yet, the domestic U.S. streaming subscription market is now on the backside of the adoption curve,” Michael Goodman, digital media director at Strategy Analytics, said. – Jeff Baumgartner, Multichannel News