Traditional TV vs. Streaming Video; It’s In The Eyes/Age Of The Viewer

According to the results, 18-24-year-old dual-service users would choose streaming services over traditional TV by a 2:1 margin (66.3% versus 33.8%), with 25-34-year-olds showing a similar skew towards streaming services (61.8% vs. 38.2%). For the 35-44 age bracket, 61% would choose their traditional pay-TV service over streaming services, compared to 39% who would choose their streaming service. This is in almost diametric opposition to the 25-34 group, which suggests quite a cultural gap between Millennials and Gen Xers when it comes to TV viewing, says the [MarketingVox & MarketingCharts] report. – Jack Loechner, MediaPost