Is the Era of Free Streaming Music Coming to an End?

For all the debates about the paucity of payouts to music makers, with ad-supported streaming—unlike with piracy—at least those payouts exist. But now, the industry may be rewriting its compact with free streamers. Streaming services appear to be approaching a point of rebalancing as they try to maximize advertising revenues from the many who don’t pony up for monthly subscriptions while at the same time finding new reasons for potential customers to pull out their credit cards. – Marc Hogan, Pitchfork