Broadcasters claim linear TV continues to be popular

In the USA, ad-supported TV maintains a substantial time spent advantage against YouTube among millennials (18-34) (86% vs. 14%). According to the VAB, a TV show’s monthly audience is on average 50% higher than the average YouTube channel’s video views (and its TV audience per episode is 6 times higher than an average YouTube video). – Robert Briel, Broadband TV News