Amazon vs. YouTube: Why the content creator is the ultimate winner

YouTube provides a business model that’s tailor-made for emerging creators. There is a direct relationship between the ability to generate influence and earn a living. The platform’s promise is simple: Create great content, build an audience and monetize it on the way to digital stardom. It is the closest thing to a true meritocracy that exists in the video business. The downside for YouTube is that it consequently faces competition from everyone that also promises democratized distribution and monetization through influence, with the most formidable challenges coming from Facebook, Twitter and Snapchat. – TJ Leonard, Recode