Insights: Reaping The $22 Billion “Opportunity” In Mobile Entertainment

[M]ore than three-fourths of Internet ad dollars are going to Google and Facebook, which [Analyst Mary Meeker] says are well positioned to continue dominating that space. Creating content and branded material for those platforms should continue to be a big focus for everyone. But even if Google and Facebook do get 76% of ad dollars, that leaves many billions for other online platforms. Creators need to figure out where they have an opportunity to build an audience on some of those platforms, and then to lucratively and effectively create native content there. – David Bloom, Tubefilter