Providing stable quality is a ‘rabbit hole’ in streaming media

The challenge for streaming is to improve picture quality without harming the user experience. When broadcast moved from standard definition to high-definition, the quality of the picture increased with some detraction from the user experience. But when streaming media jumps from HD to 4K, it means much larger file sizes and bandwidth requirements, usually three times larger than HD. This strains internet service provider networks, drives greater data consumption for the consumer, and likely results in a more expensive broadband internet or mobile data plan. It also often creates an unfortunate tradeoff between resolution, quality of service and buffering. – Yoel Zanger, CEO, Giraffic via rcrwireless