Data Science Proves We Love to Hate-Watch TV
For dramas and reality shows, various expressions of “hate” by viewers were the strongest emotional indicator that TV show viewership will increase for the following episode, according to a study by data-analytics startup Canvs. The company looked at nearly 6,000 episodes of recent cable and broadcast shows, cross-referencing Nielsen ratings with Twitter comments associated with each show categorized into one of 56 emotional buckets (like “love,” “hate,” “annoying,” “beautiful” and “boring”). – Todd Spangler, Variety http://ift.tt/295H5kh
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