More Than Half Of Americans Are Now Streaming Their TV

According to Nielsen’s Total Audience Report Q1 2016, the use of subscription-based services in the home has caught up to the number of households that use DVR devices to watch content on demand, both of which now show 50% penetration rate in the home. […] Nielsen said that the penetration rates of subscriber-based video services have been increasing for the last two years, a clear sign that television-watching habits are changing to match the options available. DVR usage, on the other hand, has remained static since 2014, with households often getting a DVR as part of their cable package. – David Bolton, Applause