Campaigns Follow Young Voters to Streaming Radio

Digital ad spending by campaigns is expected to soar to as much as $1 billion this year, from $159 million in 2012, says media consultant Borrell Associates. Pandora is a favorite for candidates and advocacy groups appealing to young minority voters, who, ratings service Nielsen says, spend more time than average getting news and entertainment on mobile devices. – Tim Higgins, Bloomberg http://ift.tt/29sw7Do
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