4500 hours of streaming leads the way for NBC’s coverage of 2016 Olympics in Brazil

Approximately 70 percent of viewers who live streamed Olympic events in 2012 were live streaming for the first time, Cordella said. Viewers expected the same quality as the TV broadcast at all times, and that doesn’t always happen with a live stream. But Cordella said NBC has refined its streaming since then, and it is closer to TV quality thanks in part to some of the companies NBC works with, like Microsoft Azure and Adobe Primetime. – Nat Levy, GeekWire http://ift.tt/29wwWxG