Twitter inks streaming deal with NBA for pre-game shows, but no games

[Twitter and the NBA] announced a partnership to live-stream two new weekly pre-game NBA shows “with first-of-its-kind elements created specifically for integration with Twitter conversation.” The content will stream exclusively on Twitter for both logged-in users and those without an account. […] The NBA won’t stream any live games as part of the deal. That’s one key difference between this deal and Twitter’s new partnership with the NFL, which will stream 10 Thursday Night Football games exclusively on the social media platform this upcoming season. – Taylor Soper, GeekWire http://ift.tt/29R2qMf